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Sustainable Product: what's your approach?

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DNV GL - Business Assurance and GFK Eurisko have investigated the approach to product sustainability

DNV GL - Business Assurance and GFK Eurisko have investigated the approach to product sustainability by companies across different sectors in Europe, North America, South America and Asia. The survey was carried out in June 2013 and explored the need to deliver sustainable products, the current capability to deliver them and what sustainability of products means to our clients.

Some key findings

  • 89 % of respondents agree to the need to provide sustainable products
  • 71 % consider their products to be sustainable
  • 79 % note pressure from customers as the primary reason to provide sustainable products
  • 47 % will invest more in sustainability in the future than they currently do today
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