As consumer trust is shifting from brands to products, brands are challenged to deliver on differentiated demands for a single product. This adds a new level of complexity that is difficult to manage from a marketing perspective. The ability to do so and communicate through the product is becoming crucial to cater to consumers’ changing purchasing behaviours.
The purpose of this webinar, organised in partnership with the Institute of Corporate Responsibility and Sustainability (ICRS) is to discuss and demonstrate digital solutions designed to increase transparency and enable trust. In a business environment that is continuously challenged to innovate and address increasing consumers’ expectations, it is important to have the right tools and solutions to effectively tackle these challenges.
Key topics covered:
- A blockchain powered digital assurance solution for consumers who are looking the products they buy to confirm brands’ promises to be honest and responsible.
- Is it possible to communicate directly to consumers through a product?
- Are there ways to share the product’s characteristics in a more emotional rather than technical way?
- Partnerships to tackle climate change, increase transparency and improve data management, sharing and analytics.
Sven Edgren holds the position of Head of Digital Transformation at DNV GL - Business Assurance, testing and launching new DNV GL services and eco systems based on the VeChain blockchain. Sven has worked and lived in Europe in Norway, Sweden, England, Germany, France and the USA. He is based out of DNV GL’s Hamburg office and holds a Master in Management from ESCP Europe Business School.
Irena Popa-Antohi is a Senior Consultant at DNV GL - Business Assurance with extensive experience as project manager having worked with various sustainability standards in Romania, the Netherlands and the UK. She is based out of DNV GL’s London office and holds a Masters in Environmental Sciences from the Wageningen University in the Netherlands.
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